Entertainment | Friday, 26 May 2023 at 0:43
Since Zadig & Voltaire has taken over the reins as the North American CEO, Kristen Sosa's most important priorities are to expand the brand's retail footprint, to enlarge the accessory business and to increase the general awareness of the Paris -based brand. Sosa, a 28 -year industrial revenue, spent 23 years at Saks Fifth Avenue and rose to the Deputy General Manager of Gilt Groupe and Saks Off Fifth and was the Senior President responsible for commercial and digital on the line.Later, he joined Olixt as the chief merchant and senior consultant and became the President of the United States at Marc Jacobs. After a little counseling, Sosa noticed that he had enjoyed all aspects of being in a brand.Sosa, who joined Zadig & Voltaire this spring, said, "I missed a business and lead a team." Sosa, Zadig brand for years of travel to Europe, he said."I always shopping from the brand, I liked the aesthetics and air of the brand, and it was always a brand that entered the resonance with my style," he said.Zadig & Voltaire said that his customer is both a younger, sharper fashion girl and a sophisticated customer. One of the most important priorities is to expand its retail footprint in North America, where 30 independent stores of the brand.The brand sees Texas as a great opportunity for retail stores, and at the end of this year, in the Tribeca region of Manhattan and Los Angeles and Georgetown, Washington D.C.Neiman Marcus, Bloomingdale's, Saks Fifth Avenue and Nordstrom are among the stores carrying the brand. Remy Baume, the global CEO of Zadig & Voltaire, said Sosa wanted to continue to accelerate the commercial growth in North America and especially the accessory segment. "In addition to the important experience in our luxury sector in the region, the strong leadership style completes our management committee perfectly. Sosa is currently making up 30 percent of the North American business, and the company wants to increase it to 45 percent in the next two to three years in the next two to three years.Accessories contain "explosives" handbags, as well as shoes, small leather items and jewels.Handbags sell retail between about $ 400 to 900 US dollars, some decorated and spiked bags go up to $ 1,000.Zadig & Voltaire introduced a new LE CECİLIA bag, which was recently the average price of $ 600, but up to $ 1,000 and very powerful. The third priority is to increase brand awareness with the campaign created by social channels, VIP partners and headquarters.“The digital channel will continue it,” he said. In North America, retail constitutes 60 percent of the business, a digital approximately 30 percent and 10 percent of wholesale sales.The company refused to explain the North America and the general volume. Sosa returned to ready -to -wear, dresses are very strong and the tops are in good condition, he said."Our blazer jackets are the power of our business," he said. He said that the summer delivery has just begun to the sales ground and sold quickly.“We see a good increase in our retail channels.In the last few years, the brand has achieved strong growth from year to year.We see really strong results in a challenging climate, S Sosa said. Gotopnews.com
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