By Talia Bank’23 “If the theory demands something more environmentally responsible, the theory will meet the demand of the supply side. There are some facts for these things, but ultimately these consumer solutions create new consumer markets.”- Professor Wells For one of us, buying goods is a regular part of daily life and a market for continuous consumption normalizes the status quo and encourages us to buy. However, the results go far beyond individual procedures. This spring, “Consumer Nation American Consumer Culture in the 20th Century” Course in Environmental Research Course, how consumer develops and how these courses are applied to the ongoing struggle against environmental deterioration. Professor Chris Wells says, “Basic ideas for the class are the fact that consumer capitalism has great effects on the environment and that environmentalists use many consumer frameworks to think about how to solve various environmental problems.“There are some facts for these things, but ultimately these consumer solutions create new consumer markets." This may include more environmentally friendly alternatives, for example, buying food from local or organic sources. However, while Wells notes that these consumer choices may have a real impact, they tend to shake the foundations of the same traditional markets they emit..The active participation and restrictions imposed in the system, Wel says Wells. As students struggle with individual choices, Wells wants their choices to be based on understanding these larger systems. By understanding the history of consumer and the history of consumer and the way of becoming a cultural value.It focuses on how it comes to suck even this resistance. This requires long, complex processes that lead to finished products on the store shelves. Steps, including subtraction, production and marketing, are often based on exploitative labor applications and are the results of certain historical elections. For example, during the 1970s, Wells explained a stronger government focus on industrial arrangement. By the 1990s, the relationship between the government and the industry became more collaborative, focused on market innovation and developed consumer alternatives rather than regulating the industry. “This [shift] has an intellectual and political history, Wells says Wells,“ But the same thing that is equally important is to ask historical questions about how and why the material culture has changed. ” By addressing these questions in an academic environment, it can be easy to review the roles of individual consumer. However, for Megan Twomey’25 , leading not only to its own purchases and expenditures, but also to question the types of product offered in the first stage. Twomey says, “It is interesting to see how our consumer habits change over time.“ Now I look at things and ask myself, “Is this really necessary? Is this really bad for the environment, do we actually need it?"This makes you think." For the last project of the course, the students choose a product and examine how the production, production, marketing and consumption of this item changes over time. Fixing not the prevalence of consumers, but also emphasizes the material history behind today's products. “There are many different stories that we can tell about the material goods in our lives. For example, there is a potential story about reusing and recycling the materials of each product, but also a story about marketing history and consumption models.You can understand these concepts about how the markets work and the environmental effects of all of them - all through the lens of a single object. ”