DirecTV, which held the rights to NFL Sunday Tickets for nearly three decades until YouTube took over the package, entered into a deal to continue distributing the package to bars, restaurants and other commercial businesses. The satellite operator, owned by AT&T and private equity firm TPG, has signed a multi-year deal with EverPass Media, which specializes in providing businesses with live sports and entertainment programming. The arrangement begins with the upcoming NFL season. With base packages of $249 or $349 per season, the Sunday Pass caters to NFL fans looking for a full menu of simultaneous games on Sunday afternoons instead of the two or three regionally targeted by CBS and Fox. YouTube reportedly paid $2 billion per year under a 7-year deal for the package, which is available as an add-on to YouTube TV subscribers or as a standalone option through YouTube's channel store. During the 1990s and 2000s, as DirecTV grew, Sunday Ticket was a valuable and dedicated subscription driver, but in recent years it has become more burdensome as the company's footprint has shrunk. NFL Commissioner Roger Goodell has long indicated that a technology company would take over the package. He was featured at YouTube's Brandcast event for advertisers last week, saying the new deal is "just the beginning" of the deepening relationship between the league and the digital video giant. DirecTV reaches more than 300,000 bars, restaurants and other commercial establishments across the US and has reached similar deals in parallel with other special broadcast programs such as Thursday Night Football on Prime Video. “We are excited to partner with EverPass and continue to carry NFL Sunday Tickets,” Mike said. Wittrock, DirecTV Chief Sales and Service Officer. “EverPass creates a platform that provides seamless access to essentials for business businesses. live sports and entertainment content,” said Alex Kaplan, CEO of EverPass. EverPass is funded by RedBird Capital Partners. The NFL also owns a stake in the company through its strategic investment arm, 32 Equity.